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Cultural trail In the Footsteps of Modernism

The Austrian Museum of Applied Arts/Contemporary Art (MAK) and the Moravian Gallery in Brno (MG) have been jointly running the Josef Hoffmann Museum in Brtnice/CZ (MJH), where the exhibition spaces are shared by both institutions. The famous Czech-born architect and citizen of Austria had the house where he was born remodelled to his own design in the style of Viennese modernism. A new phenomenon in cultural travel involves visiting houses associated with prominent figures who lived or worked there. These places are becoming quite popular due to their intimate atmosphere and direct impact on visitors.
The aim of the project, which is entitled The Traces of Modernism - the international cultural and museum learning trail in the footsteps of the architectural heritage of South Moravia and North-east Austria from the first half of the 20th century, which is financed by the EU programme of European Regional Collaboration Austria Czech Republic 2007-2013, is to get out an international cultural trail between Brno and Vienna, which will also include the Josef Hoffmann Museum in Brtnice, the Dušan Jurkovič House in Brno and other important museums.
The programme will also comprise exhibitions, lectures, cultural and educational events and is to develop an application for mobile phones with information on the individual houses on the cultural trail.

The  project  is  financed  from  the  European  Territorial  Collaboration  Austria  –  Czech  Republic  2007–2013  EU programme,  with  the  participation  of  the  MAK  –  Austrian  Museum  of  Applied  Arts/Contemporary  Art,  Moravian Gallery in Brno, Europaforum Wien and the Tourist Authority South Moravia.

The  pilot  phase  of  the  cultural  route  project  will  culminate  at  the  end  of  2013  with  the  launching  of  web  pages, a mobile phone application and media campaign. The project is set to expand in the future, with the development of its cross-border and international character, enhancement and promotion of the cultural route and its incorporation in a network of official European cultural routes operating under the auspices of the Council of Europe. We welcome all those interested in collaboration; please contact Kateřina Tlachová at katerina.tlachova@moravska-galerie.cz and/or Rainald Franz at rainald.franz@MAK.at.

Visits to buildings associated with protagonists of cultural life who worked and lived in them have become a new tourist  phenomenon.  These  places  are  popular  thanks  to  their  genius  loci,  nature  and  authenticity  which  they mediate to visitors. The Traces of Modernism - International cultural and discovery route in the tracks of museum and cultural heritage of southern Moravia and north-eastern Austria of the first half of the 20th century aims to support tourism, spread awareness of the cultural identity of Central Europe and promote meetings among the region’s inhabitants as well as mutual understanding, through the involvement of significant house museums.

The cultural route will guide you to places connected with lives of the leading figures of European culture in the first half of the 20th century setting trends for the development of modernism. The individual stops introduce the artists’ work; at the same time, they provide an insight into their private lives and enable visitors to get acquainted with places where these famous people lived and worked.

There are four stops in the city of Brno: Dušan Jurkovič House, Leoš Janáček Memorial by a former organ school, Tugendhat House designed by Ludwig Mies van der Rohe and the Josef Hoffmann Room in the Museum of Applied Arts of the Moravian Gallery in Brno, with a display of work by this renowned designer and a collection of products by  the  Wiener  Werkstätte.  Hoffmann  will  also  take  you  to  Brtnice  where  his  birthplace  houses  a  permanent exhibition of the architect’s oeuvre. In nearby Jihlava you can visit the Gustav Mahler House, while in Ivančice you can view an exhibition of Alfons Mucha. The linking element of the route is the MAK - Austrian Museum of Applied Arts / Contemporary Art and its exhibition Wien 1900, a synthesizing account of the revolutionary development of central European culture in the early 20th century. Places involves exhibitions, lectures, cultural and educational events.